By Hillary Busis
Updated February 28, 2013 at 10:28 PM EST
Mark Davis/Getty Images

The X Factor

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  • TV Show
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Simon Cowell just can’t quit creating new variations on Star Search. The ex-American Idol judge and current X Factor majordomo announced today that his company, Syco Entertainment, is joining forces with YouTube for “The You Generation,” an online talent competition that will be available in 15 languages and 26 different countries.

The twist: It’s not just for singers. According to Syco, “You Generation” is seeking “unconventional and original talents” in a variety of categories, including photography, cooking, visual art, and — perhaps most excitingly — magic. The contest begins next month, when would-be contestants can begin uploading their video entries onto the competition’s YouTube channel. Prizes will be awarded “every fortnight,” with a grand prize coming at the end of one year.

See the amusingly melodramatic trailer for “You Generation” below:

Read more:

Report claims Khloe Kardashian booted from ‘X Factor’

‘X Factor’: Fox explains what went wrong in season 2

Episode Recaps

‘American Idol’: Who REALLY Won Each Season?

The X Factor

Simon Cowell, Demi Lovato, Kelly Rowland, and Paulina Rubio judge Season 3.
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  • TV Show
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  • 3
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  • Pending
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