February 22, 2013 at 11:50 PM EST

Profits are coming: The second season of Game of Thrones is breaking HBO’s sales records on home video.

The heavily promoted DVD title was released earlier this week. The company reports that the first day moved 241,000 units, which is 44 percent higher than the first season’s initial sales and represent the biggest first-day numbers ever for an HBO home video release. HBO also sold 355,000 individual episodes via digital downloads, up 112 percent from season one. Given the more intense home video interest for season two, it wouldn’t be surprising if the show’s ratings surpass last season’s numbers when the show returns next month.

The box sets include season two’s 10 episodes, deleted scenes from the second season (watch them here) and plenty of behind-the-scenes material and commentaries — including this bit, below. Okay, this may not be the most insightful video, but it might be the cutest — the Stark kids beatboxing the Thrones theme song (hat tip to Winter is Coming). Also, check out the official just-released Game of Thrones poster for season 3 here and be sure to return to EW tonight to watch the first full season three trailer. The trailer is here.

HBO’s epic fantasy drama based on George R.R. Martin’s novels.
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