Ticketmaster to allow digital ticket transfers
How annoying it is when you have to wait for a late friend at a show to get their ticket to them? That will soon be a thing of the past, as it looks like all those frustrating Ticketmaster service fees have gone towards an actual service — the company announced Tuesday that it will allow tickets to be transferred digitally for free. The change is effective immediately for North American customers through ticketmaster.com
Using their online accounts, users will be able to email tickets to other users, with the original barcode swapped out in the process. Recipients of the tickets are only required to create a Ticketmaster account; the service works with all tickets, including paper ones.
“We are fanatical about making the ticket buying process more fan-friendly,” said Michael Rapino, CEO of Live Nation Entertainment in a statement. “Our Ticket Transfer lets buyers transfer their tickets to others for free online and is the most trustworthy, fastest, easiest, and environmentally-conscious way ever introduced.”
Ticketmaster will roll this change into its mobile app before the spring concert season — which means one thing: no more hassles at Coachella! (Except for all the other hassles!)
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