In the fashion world, having one of the world’s most famous women wear one of your designs on the public stage can take you from relative unknown to household name in a matter of minutes. Just ask Jason Wu.
So New York City based Rubin Singer was right to get excited when Beyoncé performed at last night’s Super Bowl halftime show wearing costumes he created. The pop sensation’s cropped leather motorcycle jacket and bodysuit of python, leather, and lace, were both based on looks from Singer’s latest collection. The designer also provided stage costumes for Destiny’s Child bandmate Michelle Williams and 120 backup dancers. (Kelly Rowland wore a leather bodysuit by Emilio Pucci.)
Who is Rubin Singer?
According to the New York Times, the second-generation fashion designer, who counts opera, history and quintessential ’80s brands like Azzedine Alaïa among his influences, first met Beyoncé through her stylist, Ty Hunter, about six years ago. When members of Beyoncé’s camp saw sketches of the designer’s fall 2013 collection — which he dubbed “Valkyrie’s Dominion” — they invited him to submit ideas for the Super Bowl show.
“Everyone’s expecting Beyoncé to go with a major designer,” he told Times fashion critic Cathy Horyn a few days before the big event. “She knows it’s a game-changer — no pun intended.”
Designing for Beyoncé may have landed Singer on the fashion map — and on CNN — but last night wasn’t the first time he’s dressed a celebrity. In fact, it wasn’t even the first time he’s dressed a celebrity for a Super Bowl performance.
Click through the photos to see the other stars who have worn Singer’s designs on stage and on the red carpet. SEE MORE PHOTOS
Fergie helped host ABC’s New Year’s Rockin’ Eve in a gold metallic mini-dress from Singer’s Spring 2013 collection.
The designer’s talent for draping is evident in pieces like the long-sleeved, cowl back gown worn by Solange Knowles at a 2012 amFAR gala in Milan.
In 2011, Beyoncé wore a midnight blue gown by the designer when she recorded a performance of “God Bless the U.S.A.” for the Macy’s 4th of July Fireworks Spectacular.
Nominee Glenn Close chose a strapless bronze gown for the 2010 Primetime Emmys. Real Housewives of Atlanta‘s Cynthia Bailey also wore a Singer creation when she wed Peter Thomas in 2011.
Queen Latifah wore a silver and black striped jacket from Singer’s line when she warmed up the crowd before kick-off at Super Bowl XLIV in 2010.
Follow Bronwyn on Twitter: @BronwynBarnes