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Is “Jeah” the new “GTL”?

E! has given Olympic swimming star Ryan Lochte his own reality show. The network ordered six episodes of What Would Ryan Lochte Do, which will take viewers “inside the unpredictable and offbeat life of the 2012 London Olympic Games’ breakout star.” The show will follow Lochte as he hunts for the “right gal” and continues his training regimen.

A sneak peek of the show was screened for reporters at E!’s TV critics press tour panel in Pasadena. Lochte came off more than a little dense. Sort of like a male Jessica Simpson (a swimbo?). “I don’t even know what is a douchebag,” said the swimmer, who’s been called America’s Sexiest Douchebag. “I don’t even know what it means.”

“How many people fall in love with the smartest guy in the class? They fall for the fastest swimmer,” E! President Suzanne Kolb told EW.

The show represents a bit of a departure for E!, which typically has shows starring famous (or wannabe famous) females. Then again, Lochte has no shortage of female appeal. “He is an incredibly endearing personality who is sexy, entertaining and fun,” Kolb noted in a statement. “Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him.”

E! promises the show, which debuts in April, will feature plenty of “Lochteisms,” such as his “Jeah” catchphrase and this quote: “I always pee in a pool. Doesn’t everyone?”