By Nakisha Williams
January 07, 2013 at 04:28 PM EST
Mark Hunter/Wildfox; Paramount
type
  • Movie
Genre

Wildfox Couture’s Spring 2013 look book and ad campaign — called “The Kid’s In America” — pays homage to the characters from Amy Heckerling’s 1995 Valley Girl adaptation of Emma.

Models styled like Cher (Alicia Silverstone), Dionne (Stacey Dash) and Tai (Brittany Murphy), pose against a tableaux of scenes straight from the flick. The clothes themselves are a nod to the movie, including logo T-shirts emblazoned with classic ’90s catchphrases.

“It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters,” Wildfox designer Kimberley Gordon writes in a post about the collection that appears on the label’s blog. “I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”

Click through the gallery for a sneak peek at Wildfox Couture’s sartorial ode to Clueless and go ilovewildfox.com to see the entire line. SEE THE PHOTOS

Next: Gym Class Heroes

Models in loungewear channel Cher and Dionne’s disdain for physical activity in a re-imagining of the tennis court scene.

Next: “My buns don’t feel nothin’ like steel.”

The girls trade Buns of Steel for an exercise ball, and look a lot happier than Tai did when Cher tried to kick-start her exercise regimen. Though what’s with the legwarmers? They’re, like, so totally ’80s.

Next: Sex. Clothes. Popularity.

Mark Hunter/Wildfox; Paramount

Vintage cell phones in hand, the girls model mini skirts in a scene inspired by the movie poster.

Read more: 

‘Clueless’ reunion: Alicia Silverstone, Paul Rudd, and the rest of the gang get back together — VIDEO

‘Django Unchained’: How costume designer Sharen Davis helped Kerry Washington dress the part

How the cast of ‘Arrested Development’ brought costume drama to EW’s Reunions Issue

type
  • Movie
Genre
mpaa
  • PG-13
director
  • Amy Heckerling
Performers
Studio
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