December 21, 2012 at 03:02 PM EST

“Some say he’s only a legend,” a deep, Don LaFontaine-esque voice intones as sirens blare and a frightened woman hurries down a dark city street. “Some say he never existed at all. But others swear that when night grips the city, if you close your eyes and listen — really listen — you can still hear the pulse-pounding, hair-raising, spine-chilling sounds of… the Wolfman.”

Wait. Strike that. What the voice meant to say was “the Woofman,” as in Arsenio Hall — who’s returning to late night next fall with an all-new syndicated talk show. Can this new series survive in a TV landscape that barely resembles that of Hall’s early ’90s heyday? We won’t know for months — but this first promo for the show proves that there’s life in the old dog pound yet.

The Celebrity Apprentice winner’s new show will premiere in syndication Sept. 9, 2013. WOOF! WOOF! WOOF!

Read more:

Arsenio Hall returning to late night

Arsenio Hall show cleared in 85% of country

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