Don't understand Brad Pitt's Chanel No. 5 ads? Neither does the guy who directed them
“It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck; my fate; my fortune. Chanel No.5, inevitable.”
Say what now?
In his debut as the first male face of the iconic Chanel No. 5 perfume, Brad Pitt recited a dramatic monologue that had us all scratching our heads and harkening back to that bizarre 1985 spot for Calvin Klein’s Obsession. According to Saturday Night Live‘s Taran Killam, who starred in a series of spoofs based on the No. 5 commercials, even the director of the ads had no idea what Pitt was talking about.
“When we spoke, he had yet to see the spoofs, but I think he had been surrounded by enough people who were like, ‘They’re good, they’re good, they’re good,’ so he was a good sport,” Killam told Vulture of running into Anna Karenina director Joe Wright, who, in addition to the Pitt commercial, helmed a 2007 ad and a 2011 short film (both starring Keira Knightley) for Chanel’s Coco Mademoiselle scent. “He was very gracious, and he said, ‘I didn’t actually know what they were about either,’ because it’s just his job to show up, and he’s given the copy.”
Let’s hope that Pitt is as easy-going about Killam’s SNL Chanel send-ups; Though the actors don’t share screen time in the upcoming Steve McQueen-directed drama 12 Years a Slave, they’re bound to run into each other at the premiere.
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