By Nakisha Williams
Updated December 04, 2012 at 07:37 PM EST
Cliff Lipson/CBS

How I Met Your Mother

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FLASHBACK: Remember when Robin couldn’t dress to save her life?

You might have noticed that the Canadian-pop-star-turned-journalist has stepped up her style lately, now HIMYM costume designer Reiko Kurumada tells EW that the whole gang will be dressing better this season.

Kurumada, who has been part of the wardrobe team since the series pilot, formally stepped into the head role last fall. Since taking the reins, she’s been helping Robin, Ted, Marshall, Lily and yes, even Barney, update their looks.

“In the previous years our show looked like it took place in L.A. when it’s actually New York. East Cost style compared to West Coast style is very different,” Kurumada said. “We’ve taken away a lot of patterned clothing and we’re [dressing the characters] to highlight seasonal changes. [We] want to make the show fashion forward while at the same time sticking with classic, elegant, styles and lines. That was something that was missing in previous seasons.”

Click through the gallery to find out how Kurumada has tweaked each character’s wardrobe. SEE PHOTOS

Robin Scherbatsky (Cobie Smulders)

“[I’ve been trying] to make Robin’s style a little more timeless. She has a perfect figure and she’s naturally beautiful, so we want to accentuate that with the clothes,” says Kurumada, who has introduced Robin to the world of designer labels. “We’ve used a lot of Helmut Lang, Stella McCartney, Rag & Bone and ALC. [Cobie] looks great in jewel tones, so we mix jewel tones with cream or black.”

NEXT: Ted Mosby

Ted Mosby (Josh Radnor)

When we first met the Ohio-born Ted, he sported a casual, 20-something uniform. “Our biggest thing with him is adjusting his style to his age. In previous seasons, he wore a lot of logo T-shirts and cowboy-style plaid shirts. We’ve moved away from that and into button down Oxford shirts, striped ties and great cashmere sweaters,” Kurumada says. “His new look is attractive, but it also exemplifies how he’s grown throughout the years.”

Marshall Eriksen (Jason Segel)

Marshall’s recent wardrobe changes have been driven by the actor who plays him. “Jason himself has transformed physically so much over the past couple of years. He’s definitely dropped a lot of weight, so we wanted to show that off for him. He’s worked so hard,” explains Kurumada. “When you get into bigger sizes sometimes it can look bulky, but if we keep a thin silhouette, it looks very flattering on him. The majority of his clothing is John Varvatos, and we try to stick with darker colors and muted plaids.”

Barney Stinson (Neil Patrick Harris)

Of course Barney is always going to suit up, but Kurumada is focused on making sure those suits never go out of style. “We wanted to make sure that when you watch the show in syndication years from now, Barney still looks timeless. You’d think the suits are going to look the same the following year, but there are subtle differences. We try to stick with the classic silhouettes,” the costume designer explains.”We use a lot of Dolce & Gabbana, YSL, Prada. If we can’t find a great skinny tie to go with a certain look, we get a normal tie and cut it down ourselves.”

NEXT: Lily Aldrin

Lily Aldrin (Alyson Hannigan)

While Lily donned a sparkly gold gown for the “Who Wants to be a Godparent” episode, Kurumada has pushed the mute button on the character’s taste in flashy clothes. “Lily is dealing with post-baby issues, so we’ve had to accommodate those issues with her wardrobe. She used to wear lots of patterns, and loud jewelry, but we’ve toned down her clothes to make her look more simple and chic.”

Tell us: Have you noticed the How I Met Your Mother characters’ style updates?

Follow Nakisha on Twitter: @Nakisha.

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