Mike Marsland/WireImage
November 06, 2012 at 08:30 PM EST

Pop music promotion is a funny thing. These days, it seems like the more music you give away early, the more albums you’re destined to sell in the first week.

Taylor Swift sold five separate promotional singles in the lead-up to Red‘s record-breaking debut. Phillip Phillips is offering track samples of every tune from The World from the Side of the Moon at Yahoo! Music. But One Direction is giving their fans a whole other level of access. The British fivesome is allowing their sophomore album Take Me Home to stream in full on iTunes in the week leading up to its Nov. 13 release. (Green Day also just jumped into the full-stream fray with their upcoming Dos!, over at Rollingstone.com.)

I’m not going to even tell you what I think about the album — the last time I criticized 1D, I was called, among other things, a “complete humiliation to Mother Nature’s art” — but I will say that “Kiss You” is my new jam. Do check out EW’s official review, though.

Click HERE to stream the full album for free. Here’s where you can find each song within that 42-minute track:

0:00 Live While We’re Young

3:20 Kiss You

6:23 Little Things

10:02 C’mon, C’mon

12:47 Last First Kiss

16:16 Heart Attack

19:07 Rock Me

22:27 Change My Mind

25:59 I Would

29:21 Over Again

32:24 Back For You

35:23 They Don’t Know About Us

38:44 Summer Love

What do you think of the new disc? And what do you think of Columbia’s bold move in streaming the whole thing early?

More on EW.com:

One Direction release ‘Little Things’, still love you even though you’re fat

One Direction drop song and video for ‘Live While We’re Young’

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