Yesterday Taylor Swift unveiled the title track of her upcoming fourth album Red on Good Morning America, and if you pinned me down, I’d say the pop track is really quite vermillion. Or perhaps tangerine.
What, you don’t attribute a color to every song you hear?
Then you and T-Swift are never ever ever going to be friends — this girl has a color chosen for everything! (To be fair, I do the same thing. I was debating this weekend whether Mumford & Sons’ new album is dark green or rich burgundy.)
According to the chorus of “Red,” here’s how Swift remembers a recent relationship:
Losing him was blue like I’d never known
Missing him was dark grey all alone
Forgetting him was like trying to know somebody you never met
But loving him was red
Those are the only colors the song — which Swift says is all about “intense emotion” — brings up, which kind of let me down. I feel like if we’re going with a color theme for a whole song, we need more splashes than just red, blue, and dark grey — I mean, is dark grey REALLY a color? How about some yellow and green? Weirdly, I’m being serious — I kept waiting for some other hue to pop up, and it never did. Now I feel totally mauve, you know?
Check out the track below:
Lyrically, this song doesn’t quite gel for me. Lines like “Loving him is like driving a new Mazarati down a dead end street” and “Memorizing him was as easy as knowing all the words to your old favorite song” lack the crisp, powerful punch that Swift usually delivers. And in a song all about the vividness of feelings, they paint a rather blurry portrait.
The track is called “Red,” but where is the drama, the sexiness, the freefall of passion? The poppy production white-washes over all that. That doesn’t mean this is a bad song, just maybe an underwhelming one. Of the four tracks we’ve heard from Red so far (they’re all linked below), this is my least favorite. Yet before you throw stones, remember — I’m a fan!
What do you think of the song?
More on EW.com: