As the end of The Twilight Saga gets ever nearer (47 days!), Summit is showing no signs of slowing its momentum on an extravagant, globally-minded marketing campaign. Echoing Breaking Dawn — Part 2‘s assembly of international vampire covens, the series’ final one-sheet poster will be revealed progressively throughout different international time zones, Cullen-minating with a dramatic reveal at “dawn” (or, more precisely 9 a.m. PT) on Tuesday, Oct. 2.
Leveraging a combined 40.4 million Likes on Facebook, the campaign kicks off at 1 p.m. PT Monday (8 a.m. Tuesday in New Zealand), with the reveal of the first portion of the poster at Twilight‘s Facebook HQ . Every four hours, another section will hit Facebook’s various Twilight pages until the countdown circles back to where it started. The full schedule:
MONDAY
1 p.m. PT (8 a.m. Tuesday, New Zealand): Section 1 revealed at
5 p.m. PT (9 a.m. Tuesday, Tokyo): Section 2 revealed at
9 p.m .PT (8 a.m. Tuesday, Dubai): Section 3 revealed at Eclipse‘s Facebook page
TUESDAY
1 a.m. PT (9 a.m. London): Section 4 revealed at Breaking Dawn‘s Facebook page
5 a.m. PT (9 a.m. Buenos Aires): Section 5 revealed at Facebook pages for Edward, Bella, and Jacob
9 a.m. PT: Full poster unveiled at Twilight‘s Facebook page
Tickets for Breaking Dawn — Part 2 (and a Nov. 15 Twilight Saga marathon) go on sale Oct. 1.
Read more:
‘Breaking Dawn — Part 2’: New Photos!
‘Breaking Dawn — Part 2’ advance tickets go on sale Oct. 1
‘Breaking Dawn — Part 2’ chosen as most anticipated fall movie by Fandango users
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