By Darren Franich
Updated September 27, 2012 at 02:24 PM EDT

Beloved character actor and Olympics enthusiast Samuel L. Jackson has a message for all the Democrats who just can’t get excited about the 2012 election: “Wake The F— Up.” That’s the name of a new pro-Obama video starring Jackson, which functions as a spiritual sequel to Jackson’s narration work on 2011’s novelty classic Go The F— To Sleep. The video finds a typical adorable young girl concerned that her family is less motivated in the current election than they were in 2008. Motivation arrives in the form of Samuel L. Jackson, wearing a beret and looking like a man who wants you to ask about the beret, go ahead, ask about it. When the girl’s older brother says that all politicians are the same, Jackson gets up in his face: “They’re all… the same?” When the girl’s older sister is spending too much time Facebooking, Jackson instructs her: “”Stop bulls—ing! Get out there and sell some cakes and cookies!” And wait till you see what he rhymes with “Fact-Ducker.” Watch the video:

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