By Jeff Labrecque
Updated September 24, 2012 at 04:29 PM EDT
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Credit: Universal
type
  • Movie
genre

With a cast of stars that includes Hugh Jackman, Anne Hathaway, Russell Crowe, and Amanda Seyfried, Les Misérables has an embarrassment of riches to use on posters to promote Tom Hooper’s musical adaptation. But rather than lead with one of those famous faces, the new poster uses adorable Isabelle Allen, who plays the young version of Seyfried’s Cosette, mimicking the show’s famous Broadway artwork.

The artwork reinforces a strategy that first emerged in the recent Japanese poster: Universal hopes to evoke nostalgia for the classic live stage production rather than display Hollywood stars. See it big and bold below:

Credit: Lewis Jacobs/NBC

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Les Miserables

type
  • Movie
genre
mpaa
  • PG-13
runtime
  • 167 minutes
director
  • Tom Hooper

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