'Pitch Perfect' release moved up
Love white girls beatboxing and unaccompanied Top 40 mashups? Then you’ll be excited to know that Universal has decided to release Pitch Perfect one week early. The musical comedy will hit select theaters on Friday, Sept. 28 before expanding to a previously scheduled wide release on Oct. 5.
“The decision to open the film in select theaters early resulted from a number of factors, led by the wildly positive moviegoer feedback for Pitch Perfect from early screenings and indicators of a very engaged core audience avidly anticipating its release,” the studio said in a release. “Universal is promoting Pitch Perfect with the most extensive screening campaign in the studio’s history.”
“You have to be willing to break the rules for a film that you deeply love, and supporting Pitch Perfect in this unorthodox way is a result of our passion for the movie and confidence in its reception,” Universal president of distribution Nikki Rocco added. “After every screening, we’ve seen levels of reaction similar to how audiences responded to American Pie and Bring It On, other comedies for a young audience that grew into great success stories for Universal.”
The film stars Oscar nominee Anna Kendrick (Up in the Air) and Bridesmaids actress Rebel Wilson, among others, as members of a college a cappella group. Here’s the trailer: