Michelle Obama lifts TV ratings
NBC and MSNBC were the most watched networks during last night’s Democratic National Convention, which was highlighted by a well-received speech from First Lady Michelle Obama. According to Nielsen Media Research, 5.0 million watched on NBC during the 10 o’clock hour while another 4.1 million tuned in to MSNBC’s coverage.
While Fox News dominated the Republican National Convention last week, surpassing the major networks each night, last night was a big win for MSNBC, which saw its viewership nearly double from opening night of the 2008 DNC. In what might be considered a surprise, the total audience for all six major news organizations’ coverage held steady from four years ago — up a tick, actually, from 21.7 million to 21.9 million — and slightly topped Night 1 of the Republican’s convention in Tampa.
Click below for complete figures…
8-11 p.m. Primetime Coverage
MSNBC: 3,298,273 viewers (1,067,970 in 25-54)
CNN: 3,003,298 viewers (1,002,048 in 25-54)
FNC: 2,515,003 viewers (554,294 in 25-54)
10-11 p.m. Coverage
NBC: 5,021,551 viewers (1,929,345 in 25-54)
MSNBC: 4,106,622 viewers (1,431,929 in 25-54)
CNN: 3,887,789 viewers (1,367,998 in 25-54)
ABC: 3,236,553 viewers (1,142,927 in 25-54)
CBS: 3,268,520 viewers (1,056,844 in 25-54)
FNC: 2,397,710 viewers (550,149 in 25-54)