James Franco is busier/cooler/better than you.

The actor took a break from filming and producing movies, attending and teaching at multiple universities, performing in a soap, and writing a book to star in (and direct, natch) a commercial for Samsung, touting the new Galaxy Note — perfect for multitaskers like Franco!

In the full-length ad, Franco walks through different rooms in a house and gets in on a pillow fight, plays part-time doctor, and solves complicated math problems. Good on the actor for spoofing his image. I, for one, can’t wait for the inevitable three-hour-long director’s cut.

Check out the living art piece/tech commercial below, and explain to me the decision behind the tiger:

Never change, James Franco.

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