Nick Jr. – not just for kids anymore!
Nickelodeon announced today that starting Oct. 1, there will be a new four-hour (well, really two hours, and then the network will immediately re-air) primetime TV comedy block just for moms: NickMom.
The programming block will feature a mix of “original long- and short-form programming, including talk shows, stand-up and sketch comedy, docu-series and more. Additionally, NickMom has greenlit 13 episodes of a new docu-comedy TV series, My 63 Moms, which will be added to the block’s rotation in 2013.” My 63 Moms will star comic Andrea Rosen. Each week she’ll visit a few families and “[seek] advice and confirmation that she is not alone in the insanity that is motherhood.”
“NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood,” Bronwen O’Keefe, Senior Vice President of NickMom, said in a press release. “From the comedy of our long- and short-form programming, to the engagement our web site provides, NickMom has the heart and humor of Nickelodeon, but with a specific mom point of view.”
Four original series have been announced to launch NickMom, mostly docu-comedy shows featuring moms. Among the most promising is a program called What Was Carol Brady Thinking? which will feature “graphic overlays on top of the original The Brady Bunch series, allowing viewers to read Carol Brady’s thoughts throughout each episode.” It sounds like that show could be VH1’s Pop Up Video all over again, with an “Oh my God, just stop, Marcia” twist.