Netflix keeps expanding the availability of “Just for Kids,” an application which makes it easier for your kids to navigate the streaming service, and also removes the possibility that your kids will accidentally come across, say, Larry Clark’s Kids while they’re digging through the Netflix library. “Just for Kids” arrived this week for the Xbox 360, and is already available on the Wii, the PS3, and the Apple TV. “Just for Kids” might sound like the modern digital answer of the V-Chip, but the service does more than just trim out grown-up movies. As this explanatory video from Netflix makes clear, “Just for Kids” is actually a completely separate section of Netflix.
Kids can navigate by keeping track of specific characters — say, Aang from Avatar: The Last Airbender. But in a neat twist, Netflix has also arranged TV shows and movies by genres that specifically cater to the tastes of the pre-teen temographic: Robots, Girl Power, Ocean Adventures, even Dinosaurs.
“Just for Kids” is a free update on your membership, and it might also indicate an intriguing new demographic development for Netflix. While grown-ups grouse about the surprisingly thin selection in the Netflix “Watch Instantly” archive, the streaming service’s catalogue of kids’ programming is stellar: modern hits like My Little Pony Friendship is Magic and Spongebob Squarepants, camp favorites like Jem or He-Man, masterworks like Airbender, and outright classics like Ren & Stimpy or all five seasons of The Rocky & Bullwinkle Show. In short, your children will have infinite episodes of television at their fingertips, with no commercials. Someday, we’ll have to teach the kids of today what “boredom” was.
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