By Will Morley
Updated July 24, 2012 at 08:12 PM EDT

Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.

The director and cineaste is no stranger to advertising, shooting an impressive homage to Hitchcock for Freixenet Wine, a bafflingly arty commercial for Armani and featuring in an American Express spot with Tina Fey.

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John Malkovich talks to Siri

Zooey Deschanel. Samuel L. Jackson in new iPhone ads