By Anthony Breznican
July 10, 2012 at 05:45 PM EDT

Let’s face it — Comic-Con has become Movie-Con.

Though it originated decades ago as an annual haven for comic book fans, this week’s festival of all things geek-chic has become the ultimate place for Hollywood to show off its biggest, loudest, and most expensive tentpole motion pictures.

There are still comic books at the convention, and a lot of TV, and pretty much everyone involved in any type of genre storytelling will be trying to make an impact in and around San Diego this coming weekend.

But the biggest tent in this sci-fi/fantasy circus is the 6,000-plus-seat auditorium known as Hall H — and that’s where all those fans dressed as superheroes, stormtroopers, and Slave Leias will be fighting for a front row seat to the main event — movies.

Here’s a preview of what’s expected to shock and awe:

• Elysium

• The Hobbit

• Looper

• Iron Man 3

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