Looks like Sony has another hit on their hands!

The studio’s reboot The Amazing Spider-Man grossed $35 million on its opening day in theaters ($7.5 million of that came from midnight showings, and $4 million from 307 IMAX screens), thereby beating the 2-D, IMAX-less Transformers, which earned $27.9 million on its opening day on July 3, 2007, and setting a new Tuesday box office record.

“We are off to an outstanding start here in North America with big fireworks still to come!” says an excited rep for the studio. The July 4th frame is always a lucrative one in theaters.

The $220 million action movie now seems headed for a six-day total above $150 million (Transformers earned $155.4 million in its first six days) — high above Sony’s internal expectations, which had The Amazing Spider-Man earning between $110 and $120 million during the Tuesday-to-Sunday period. Of course, there’s always the chance the picture could crumble from here, but that seems unlikely. Spidey offers an upbeat, popcorn-munching adventure on the weekend when people are most likely to see effects-heavy blockbusters, and audiences are enjoying the film — it earned an “A-” CinemaScore grade.

Stay tuned to EW throughout the holiday week to see how high Spider-Man climbs, and follow me on Twitter for up-to-the-minute box office updates.

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The Amazing Spider-Man
  • Movie
  • PG-13
  • Marc Webb