Jesse Cowell/My Damn Channel
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June 28, 2012 at 02:22 PM EDT

Photo: Louis C.K.. Credit: Blake McElrath/New York Comedy Festival[/caption]

He’s on the cover of EW this week, and soon Louis C.K. is going to be everywhere. After only 45 hours, his upcoming stand-up tour, which kicks off in October, sold 100,000 tickets and raked in $4.5 million in sales, according to the Associated Press. C.K. kept tickets cheap at $45 per seat by bypassing Ticketmaster and selling tickets directly to fans through his web site.

Late last year, C.K. sold downloads of his comedy special “Live at the Beacon” directly to fans through his web site for $5, a move that’s been adopted by other comics, including Aziz Ansari. It made more than $1 million in 12 days. He ended up donating much of that sum to charity.

When we spoke to C.K., he explained his strategy for pricing the tickets on his tour. “Most tickets for comedians in a theater venue start at $50,” he said. “The cheapest ticket in most comedians’ markets is $45, which is, like, a horrible seat at a Bill Maher show, and then you have a ticket charge on top of that. My tickets are going to be $45 all over the country, and there’s no ticket charges because we’ve made deals with venues that don’t have lockdown affiliation deals.”

“I don’t do this for money,” he insisted. “To me, it’s the number of tickets I sell that’s satisfying. I like knowing we sold out Chicago in an hour. That’s a good feeling. This year I’m going to have the lowest tickets on the road. I’m going to be the cheapest comedian ever!”

For more on Louis C.K., read this week’s cover story, on stands now.


This week’s cover: Inside the mind of Louis C.K.

Louis C.K. selling tour tickets directly to fans

The ‘Louie’ TCA panel, featuring Louis C.K.: 10 things we learned

Best of 2011 (Behind the Scenes): Louis C.K. on “Duckling”

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