By Clark Collis
Updated June 13, 2012 at 04:16 PM EDT
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How do you promote a sci-fi movie about sinister advertisements which not only influence your actions and desires but control them?

Why, with a sinister advertisement of course!

Below, check out the exclusive QR code-equipped poster for Branded, due to hit screens Sept. 7. Starring Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite, and Max von Sydow, the movie nods toward both The Matrix and John Carpenter’s They Live (that’s if you believe the trailer, which you’ll also find below).

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