President Obama and Governor Romney want YOU… to donate to their campaign via your cell phone.
Thanks to a unanimous decision late Monday by the Federal Election Commission, Barack Obama, Mitt Romney, and other federal political candidates can immediately start collecting donations through text-messaging services. Much like texting fundraising efforts that have successfully raised tons of cash for natural disaster relief over the past couple of years, the hope is this will be a new way for both campaigns to make contributing funds even easier. Ideally, it’s a way to reach small donors and offset some of the massive funds coming in from SuperPACs — Stephen Colbert has a lot to say about that kind of funding.
It’s not clear how many people who weren’t already donating will suddenly whip out their cell phone, but in a campaign that has already leveraged both George Clooney and Donald Trump to try and raise money it’s hardly a surprising move. Just remember basic cell-phone safety: Don’t donate and drive.