June 05, 2012 at 06:14 PM EDT

Jay Roach directed Game Change, HBO’s docudrama about the 2008 election that conservative critics resented because they thought it lampooned Sarah Palin. In his summer comedy, The Campaign, lampooning the candidates is the whole point. As you can see from the new poster, Will Ferrell and Zach Galifianakis go nose-to-nose in a crucial congressional election in North Carolina. Ferrell is a slimy incumbent who’s never faced a real electoral challenge, while Galifianakis plays the clueless outsider who wants to clean up Washington. “May the Best Loser Win,” reads the tagline. I already like this better than Welcome to Mooseport. See a larger version of the poster and watch the trailer after the jump.

The Campaign hits theaters on August 10.

Read more:

Zach Galifianakis and Will Ferrell get the partisan started in new ads for ‘The Campaign’ — VIDEO

EW Preview: The Campaign

‘Game Change’ director on his political comedy with Will Ferrell

Jay Roach
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