By Darren Franich
Updated June 04, 2012 at 12:00 PM EDT

DC set off a depth charge among comic book fans when the company announced the forthcoming release of Before Watchmen, a series of prequel comics focusing on characters from the beloved Alan Moore/Dave Gibbons graphic novel. Now, EW has exclusively obtained a rough cut of a commercial for the cycle (a final version will begin airing on TV this week) that inclues first looks at the new renderings of all the classic Watchmen characters. (Huzzah for Skinny Nite Owl!) Watch the preview below:

Read More:

DC Comics to publish controversial ‘Watchmen’ prequels. Will you buy them? An EXCLUSIVE first look at artwork, creative details