Place yourself, for just a moment, back in the days of the George W. Bush administration. Now imagine the head of Bush’s economic team standing before Congress and declaring that their newest budget was expanding tax breaks not just to Hollywood, but the world of videogames, pay-cable television, and animation as well — with a full-throated endorsement of Woody and Buzz Lightyear to boot.
Kinda hard to picture, isn’t it?
But that’s exactly what happened this week across the pond in Parliament — and we’ve got the footage to prove it below.
Per Deadline, the U.K.’s Chancellor of the Exchequer George Osborne announced that in order to curb runaway TV production and promote digital innovation, the conservative Tory government was expanding tax incentives to “the videogame, animation, and high-end TV production industries.” Then Osborne added this rousing aside, with British Prime Minister David Cameron chuckling behind him, “Because, Mr. Deputy Speaker, it is the determined policy of this government that we keep Wallace and Gromit exactly where they are.”
Can’t you imagine one of the Wallace and Gromit characters bellowing “Or-dah! Oh-dah! OR-DAH!“?