All-American Muslim may have generated a lot of headlines, but it wasn’t enough to keep the show alive. So TLC decided to cancel the hot-button docu-series that offers a positive portrayal of Muslim life.
The show’s premiere averaged 1.7 million but viewership dropped by 58% (729,000) by the finale. In contrast, TLC’s most-watched show is Sister Wives, which averages 2.1 million.
One insider says the network would have yanked the show earlier because of its poor performance but it already committed to eight episodes.
Late last year, the show generated headlines when Lowe’s opted to pull ads from the reality show. Its initial move to yank the spots came after a Christian group in Florida encouraged members to email the program’s advertisers because of how the show excludes “many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.” But Lowe’s acknowledged and defended its decision on Twitter by saying: “We did not pull our ads based solely on the complaints or emails of any one group. It is never our intent to alienate anyone. Lowe’s values diversity of thought in everyone, including our employees and prospective customers.”
Meanwhile, the Florida Family Association claimed at the time that more than a million people sent emails companies who advertised on the TLC show and asked them to stop.
Lowe’s apologizes (sort of) for pulling ads