Lost star Emilie De Ravin is joining Anthony LaPaglia in ABC’s drama pilot Americana.

The show is a primetime soap about a iconic fashion industry family (the brand name is “Americana”). LaPaglia plays the family patriarch and De Ravin is his daughter Francesca, who handles special events for the company. Ken Olin and Natalie Mendoza are also cast.

Americana is one of a slew of drama projects in contention for ABC’s fall slate.