February 14, 2012 at 12:00 PM EST

John Severin, a prolific illustrator and comic book artist who was instrumental in creating the initial look of both MAD and CRACKED magazines, passed away on Feb. 12, according to a statement released by his family. He was 90.

Along with his work with MAD and CRACKED — both of which Severin helped to found in the 1950s — the World War II veteran also worked on Marvel comics like The Incredible Hulk and Kull the Conqueror. He was also a highly regarded illustrator of several western and historical titles for EC Comics. He was still working as recently as 2003, on a limited-run series that re-imagined Marvel’s western hero the Rawhide Kid as gay. That same year, Severin also was inducted in the Hall of Fame of the Eisner Comic Industry Awards.

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