By Adam B. Vary
Updated February 13, 2012 at 12:00 PM EST
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type
  • Movie

Part of the life of an entertainment journalist means wading through a constant stream of bat-crap crazy promotional mailings. Usually, these pieces of pop-culture flotsam are not much more than a colossal waste of money — a few years ago, I am not kidding, someone sent me a giant rock to promote a caveman comedy that I believe went straight to DVD — but occasionally, they strike a genuine chord and seize my attention. Such was the case with the item I received in the mail today that is meant to plug the upcoming release of The Hunger Games. That’s a film that I would normally say does not need much by way of awareness building, especially among EW staffers, but in the case of this item, well, check it out and see for yourself:

In case you can’t make out the card, it reads:

If you’ve not read all three of Suzanne Collins books about reluctant heroine Katniss Everdeen, this white rose is likely not much worse than a vaguely ominous gift. For those who have read the books, however — especially the last one, Mockingjay — this is maybe the creepiest (and most effective) promotion possible for The Hunger Games. I suddenly feel much like Katniss felt when, well, in deference to spoiler-phobes, I’ll just say that those of you who know what I’m talking about understand what I mean.

What do you make of President Snow’s Valentine’s Day present?

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The Hunger Games

type
  • Movie
mpaa
  • PG-13
director
  • Gary Ross

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