While most Super Bowl advertisers were gunning to cast a wide net with their commercials last night, Old Milwaukee decided to keep it local. The beer company snapped up ad time for a 30-second spot that aired only in North Platte, Neb. It featured Will Ferrell and… well, that’s about it. The commercial is stunning in its simplicity. Just make sure to stick around for the very end…

What do you think, PopWatchers? Do you prefer treadmilling dogs and feminist candy, or the no-frills sensibility shown here?

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