By Annie Barrett
Updated February 05, 2012 at 12:00 PM EST
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2011’s best Super Bowl commercial was Eminem for Chrysler. It’s only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot. Eastwood spoke of finding a way through tough times — if there’s not one, we’ll make one.

“Detroit’s showing it can be done,” he insisted. Then the actor-director’s voice that sounds like what Mount Rushmore is carved out of delivered a State of the Union closer for the ages: “This country can’t be knocked out with one punch. We’ll get back up again and when we do the world’s gonna hear the roar of our engines. Yeah. It’s halftime, America,” he promised. “And our second half’s about to begin.” Watch:

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Truth in Advertising

type
  • Book
genre
author
  • John Kenney
publisher
  • Touchstone

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