By Lanford Beard
February 04, 2012 at 07:00 PM EST
Fleetwood Mac: Ken Reagan/LFI

Why wait until Sunday to check out the game-day commercials when they’re online now? From Pepsi to H&M, several high-profile brands are milking every last cent they spent on game-day airtime (30-second spots start at $3.5 million apiece for Super Bowl XLVI). Below, we’ve compiled the commercials that have been released so far, and we’ll continue to update the list throughout the week, so keep checking back — especially on Sunday when we’ll be posting real-time updates during the game itself.


Will Arnett for Hulu Plus

Danica Patrick and Jillian Michaels for GoDaddy*

*The Pussycat Dolls will also appear in an GoDaddy game day ad


NEXT: Cars, cars, and more cars, starting with Acura, Honda, and a Twilight-style Audi ad


Jerry Seinfeld and Jay Leno for Acura

Matthew Broderick for Honda

Volkswagen “The Dog Strikes Back”*

*extended version of Sunday’s ad

Audi goes Twilight

Adriana Lima for Kia Tease*

*Mötley Crüe and Chuck Liddell will also appear in the full-length ad

NEXT: More car ads from Cadillac, Chevrolet, Lexus, and more

Cadillac ATS “Green Hell” Teaser

Toyota “reinvents” the Camry

Rob Dyrdek for Chevrolet*

*One of two pre-game 30-second ads, three in-game 60-second ads, and two post-game 30-second ads

Lexus sneak peek


*One of two 30-second in-game spots


Dick Vitale for Bridgestone

NEXT: Movies and TV


The Hunger Games

The Avengers Tease

Transformers: The Ride 3-D Ride at Universal Studios Tease

John Carter

G.I. Joe: Retaliation

The Dictator

Swamp People

NEXT: Clothing and Energy


Mr. Quiggly for Skechers GOrun

H&M David Beckham Bodywear

Amy Sedaris and “Mean” Joe Greene for Downy

NEXT: Food and drink


Doritos “Dog Park”*

*One of five finalists for Doritos’ “Crash the Super Bowl” contest — the winner, voted on by fans, will air during the game

Regis Philbin for Pepsi MAX

Coke Polar Bears*

*Coke statement: “This game day spot will change depending on the circumstances. If things aren’t going well in the 2nd quarter, NY_Bear will relieve some tension with a Coke… if he can catch it.”

The X Factor winner Melanie Amaro and Elton John for Pepsi

belVita “Breakast Police”

John Stamos for Dannon Oikos Yogurt Tease

NEXT: Best of the rest


Donald Trump for Century 21*

*Ads featuring Deion Sanders and Apolo Anton Ohno will also air on game day


*one of two documentary-style ads airing during the Bowl

Adriana Lima for Teleflora Tease

Grant Hill and Jared Dudley for Think Before You Speak*

*One of four PSAs commissioned by the Gay, Lesbian & Straight Education Network (GLSEN)

Read more:

Tim Tebow gets into NBC’s Super Bowl coverage

‘Ferris Bueller’ Super Bowl ad: Why it’s online now, and why Matthew Broderick at first refused to star

‘The X Factor’ champ Melanie Amaro talks shooting her Super Bowl ad with Elton John — EXCLUSIVE