By Marc Snetiker
Updated January 31, 2012 at 03:55 PM EST

In a controversial ad for their new denim line at Sears, the three eldest Kardashian sisters went topless to put the focus on their jeans — which is, of course, totally what we’re focused on. Check it out below:

While we’ve already seen Kim (wearing a style of jeans called “The Kim”) in just about every stage of undress in the past, Kourtney (wearing “The Kourtney”) and Khloe (wearing Marchesa) are proving that they can make just as much of a statement as their stripped-down sister.

Kourtney tweeted the picture, along with the caption, “We banned tops from our Kardashian Kollection denim shoot! Jeans only, baby!!”, while Kim wrote, “Keeping it simple in Kardashian Kollection denim!” (Not to be outdone, Khloe tweeted, “Wooohooo shake your t–s!!!!”, which ironically is also the title of Kris Jenner’s next memoir.)

Now, I was raised to believe that “keeping it simple” meant wearing something on top, something on the bottom, and a pair of shoes, but clearly I’ve been dressing far too complicated my entire life. By Kardashian standards, I have been an overdressed circus clown in my polo and jeans.

PopWatchers, what do you think about this new ad? Does anything the Kardashians do surprise you anymore? Does this make you want to buy their jeans? Do you wish Kris Jenner was in the ad, too!?! And which Kardashian sister looks best topless? It’s sort of like asking which alien from Aliens looks best without its shell.

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