By Marc Snetiker
Updated January 30, 2012 at 05:20 PM EST

I’ll be the first to admit, I have spent way too many Friday nights revisiting old viral videos on YouTube. There’s something entrancing, hypnotic even, about re-watching favorite clips that have somehow managed to permeate everyday conversation and are entertaining enough to view 5, 10, or 50 times. (I wish that was hyperbole, but I digress.)

That’s why I’m happy to introduce Gets Better Every Time, where we’ll share the funny (Charlie bit that finger!), sad (Army veteran reunites with dog!), and disturbing (orange, anyone?) videos that, even months later, we just can’t seem to get out of our heads.

One such culprit is “I’m Elmo and I Know It,” a kid-friendly parody of LMFAO’s “I’m Sexy and I Know It” featuring the eternally cheerful Elmo and a crew of supporting puppets who bop along as Elmo dances atop globes and serenades Whoopi Goldberg’s upper thigh.

The lyrics are a sanitized treat, stripped of crudeness and replaced with kindergarten-friendly SEO words. (For example: whereas LMFAO advises, “Girl, look at that body,” Elmo beckons, “Kids, look at these crayons.”) And of course, the pièce de résistance is the dance break, which features 21 commands of “Tickle!” and one emphatic “COOKIE!”

Even if you were tardy to the party and are catching this for the first time, be prepared: There is a level of cuteness unmatched in the pop-culture zeitgeist, except for maybe the babies in Babies. Also, keep an eye out for a shot of the EW office towards the end of the clip. Also also, am I the only one who thinks Elmo sounds a little bit like Aaron Neville?

And as an added bonus, I’ve taken the liberty of isolating the video’s true hidden gem: a very startled Bert, who is either extremely off-put by Elmo’s song, or has just realized what Minny did to that pie in The Help.

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Gets Better Every Time

  • Music