January 25, 2012 at 10:13 PM EST

Simon Cowell plans to launch a reality show to find the world’s greatest DJs.

The X Factor producer’s SYCO Entertainment is partnering with Jada Pinkett-Smith and Will Smith’s Overbrook Entertainment on the project. “We have been working on this show for over a year and we wanted to partner with the right people,” Cowell said. “DJ’s are the new rock stars, it feels like the right time to make this show.”

Cowell is seeking broadcast partners in the UK and the US. What do you think? Is watching somebody DJ during short performance bursts visually compelling enough for a reality competition series?

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