NBC's giant Super Bowl plan
The Super Bowl is the biggest event in television.
And NBC Universal has masterminded a plan to get every last ounce of viewership from it.
The company announced more than 18 hours of coverage for the 3.5-hour game, across NBC and its cable channels. A highlight: Late Night With Jimmy Fallon will go on the road for the first time in the show’s history, travel to Indianapolis for four shows, including a live special to air on Super Bowl Sunday.
Here’s the full rundown of NBC Universal’s on-air coverage of the big game. They even roped in the Golf Channel — and that’s about a whole different sport — and the Weather Channel — even though, as a reader pointed out below, this year the game is played indoors. “Universal” spelled backward: It’s “Las Revinu”! From the release: