By Lanford Beard
Updated January 03, 2012 at 05:14 PM EST
Credit: Anne-Christine Poujoulat/Getty Images

Because he doesn’t do anything small-time, Rupert Murdoch was the very last bold-faced name to join Twitter in 2011, sending out his first tweet just hours before the ball dropped. Now, only three days later, the News Corp. honcho is making headlines for two tweet-dorsements of controversial Republican presidential candidate Rick Santorum. While Murdoch still seems to be getting a handle on the medium — witness his last two tweets — he isn’t shy about making himself known to the Twitterverse. So what’s it like inside the mind of a billionaire media mogul?

Not unlike your average well-educated, globally minded tweeter, Murdoch’s musings (23 as of publication time), are mishmash of cultural recommendations, political reflection, random information (Alexander Hamilton?), and shout-outs to his homies (Google founder Larry Page, Twitter CEO Jack Dorsey, George Clooney, to name a few). Frankly, they are a little dull at times, but that doesn’t mean there aren’t valuable lessons to be gleaned. Such as…

He reads. A lot.

Dec. 31 [First tweet!]: “Have just. Read The Rational Optimist. Great book.”

Dec. 31: “Steve Jobs biog interesting but unfair. Family must hate.”

Dec. 31: “Great oped inWSJ today on Ron Paul. Huge appeal of libertarian message.”

Jan. 1: “Great to see alexsalmond Briton of the year. Fellow antiestablishmentarian’s Econmist piece equal very good and bs!”

He also has time for movies (Fox movies, at least).

Dec. 31: “Saw Fox film Descendants. Thank God, one to be proud of. Star Geo Clooney deserves Oscar, maybe film too.”

Jan. 1: “I LOVE the film “we bought a zoo”, a great family movie. Very proud of fox team who made this great film.”

As such, he knows more about politics (and, well, everything) than you.

Jan. 1: “Happy 2012. May itbe better than all experts predict. Has to be! Must change everything to create jobs for all, especiallyyoung”

Jan. 2: “Obama decision on terrorist detention very courageous – and dead right!”

Jan. 2: “While Obama feeling courageous, why not follow his first class education policy. US’ absolute biggest crisis. No read, no write, no jobs.”

By the way, his life is better than yours.

Dec. 31: “Great time in sea with young daughters, uboating.”

Dec. 31: “Vacations great time for thinking. St Barth’s too many people. Thoughts best kept private around here. Like London!” [However, he may not have a sense of irony. Privacy, Rupert?]

Billionaire tycoons, like they’re just like us!

Jan. 1: “My resolutions, try to maintain humility and always curiosity. And of course diet!”

The moral of this story — one we already knew, to be fair — is that Rupert Murdoch is smarter, better, and more suntanned than you. Also, he probably doesn’t sleep. Ever.

Word to the wise: If you’re interested in following Murdoch, you should get in while the action’s good. Murdoch post this half-joking, potentially ominous tweet Sunday: “@Plaid_Page [a.k.a. Google founder Larry Page] Maybe [I’ll join Google+] soon, but I’m getting killed for fooling around here and friends frightened what I may really say!” (Though, as confirmed today, Murdoch’s wife Wendi Deng is definitely not one of those “frightened” friends. Her verified account was proven to be a fake and suspended.)

What do you think, PopWatchers? Do you find Murdoch’s stream of consciousness interesting or tedious? Will he join the likes of Charlie Sheen, Mindy Kaling, and the Bronx Zoo cobra in your feed? Do you love his profile pic (a delightful mix of him literally looking down on us and Old Man Versus Webcam) as much as I do?

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