Dr. Seuss' 'The Lorax': The art of perfect trailer music
The Lorax hadn’t been a particularly large blip on my movie radar — until I saw the first trailer today. Now, I simply can’t wait to see the movie, which is based off of the Dr. Seuss book by the same name. And Universal Pictures has The Polyphonic Spree to thank.
I remember the same thing happened to me last year when I saw the first trailer for the Winnie the Pooh movie (God bless you, Keane). The trailer music was such an important part of my decision to go see that movie, that if the film hadn’t been great, I would have felt like a sucker. I still sort of do, but what can I say? Alt music makes me a softy.
In the case of The Lorax, “Reach For The Sun” perfectly captures the imagination-bending tone of the Seuss classic about a boy (Zac Efron) who encounters the Lorax, a forest creature who protects the environment, while on a search the one thing he hopes will help him win the heart of his crush (Taylor Swift). Also, readers, it features the voice of Danny DeVito as the Lorax. Done deal. I’m in. Check it out below:
What about you? And did the music emotionally manipulate you into falling in love with this trailer, too?