By Mandi Bierly
Updated October 21, 2011 at 05:20 PM EDT

The subtext screams DON’T BELIEVE EVERYTHING YOU READ ABOUT ME!, but the tone of a video Ashton Kutcher made this week to urge the media and social media users to hold themselves to a higher standard when reporting and sharing information is rather somber. His message isn’t new: The integrity of “literature” has gone down as publishing has become quicker, cheaper, and more competitive. In today’s world, we’re all our own editors, publishers, and printers, he says, and “thereby people can bastardize the truth any way, shape, or form that they want and spread that around the world.” In short, he wants you to make sure what you’re sharing is the truth. (Torpedoes of truth?)

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