Coldplay’s music may not be for everybody (“We’re as hated as a band can be,” according to frontman Chris Martin in the story in the current issue of Entertainment Weekly), but their music videos tend to be universally transcendent.
While the new clip for “Paradise” (the second video from Coldplay’s forthcoming fifth album Mylo Xyloto) isn’t as visually inventive as “The Scientist” or even “Every Teardrop is a Waterfall,” it is overflowing with charm.
Charm, and elephant suits.
The story goes like this: An elephant breaks free from the zoo and makes his way back to his home on an African plain, where his fellow elephants wear glasses and jam out to Coldplay songs.
Along the way, he busks for change, rides a unicycle, and executes a number of funny trunk-related visual gags. Check it out below.
The clip was directed by Mat Whitecross, one of the band’s go-to guys for videos (he also directed “Christmas Lights” and “Every Teardrop is a Waterfall,” among others), and it retains the sort of warmth and humor he tends to bring to the table.
But wasn’t Hype Williams supposed to direct this video? Had Hype actually gotten behind the camera, the video probably would have been the same, except there would have been more primary colors and a Busta Rhymes cameo.
What do you think of “Paradise”? Are you impressed by Chris Martin’s skills on a unicycle? And wouldn’t it have been cool had the giraffes at the end also been people in furry suits? Drops your thoughts in the comment pool below.
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