DVR boosts 'New Girl' ratings to tie '2 Broke Girls';
Zooey Deschanel has caught up to those CBS waitresses.
With the second week of DVR data in, Fox’s New Girl has managed to tie CBS’ 2 Broke Girls season-to-date as the two highest-rated new comedies. One might say this is a bit more impressive for New Girl since it builds from Glee lead-in whereas Broke Girls had that big boost from Two and a Half Men for its debut. Or you could argue that New Girl has the advantage because Broke has aired four episodes (and ratings for new shows tend to dip a little each week) and New Girl has only aired three (since Fox has sent Deschanel away until November … perhaps in search of her show’s missing The). Either way, both are now tied with a 5.5 adult demo average.
Here’s who else really benefited from DVR playback (unlike above, this is just for the second week): ABC’s Modern Family had the biggest raw gain during the second week of the season, its overnight rating leaping from a 5.7 to a 7.9 … that’s like Modern Family taking some modestly performing other show and eating it. ABC’s Grey’s Anatomy (3.6 to 5.1) and Two and a Half Men (7.4 to 8.9) also posted steep gains.
If you look at which shows had biggest gains on a percentage basis — in other words, which enjoyed the biggest increase compared to their debuts rather which ones had the largest raw increase — Fox’s Fringe is at the top of the list. Literally a minority of the show’s viewers actually watch this show the first night it airs (Fridays) — the second week got a 67 percent bump, from a 1.2 to a 2.0. NBC’s Up All Night also got a surprisingly big percentage gain, up 52 percent (to a 3.2). The CW’s Supernatural, as one might expect, also received a big boost (up 57 percent to a 1.1).