By Lynette Rice
Updated October 06, 2011 at 07:53 PM EDT

Brides are definitely beneficial to TLC, so the cabler has to decided to bring another matrimonial-themed show down its programming aisle. On Oct. 28, the network will debut The Brides of Beverly Hills, another unscripted series set in a salon that peddles those fabulous white frocks.

The latest venue for big-spending brides will be Renee Strauss, a Beverly Hills salon that serves all sorts of high-end clients from the Los Angeles area. “TLC is the destination for wedding programming, and Brides of Beverly Hills builds on the popularity of Say Yes to the Dress, Four Weddings, and our other successful series,” said Amy Winter, TLC General Manager, in a statement. “These brides and Renee’s business can only be found in one of the most talked-about towns in the country, and we know our audience will love this insider’s look at this premier wedding boutique.”

TLC has picked up 13 half-hour episodes of the show. Here’s a sneak peek of The Brides: