NATO isn't happy about Sony's 3-D plan
Sony sent shock waves through the film industry when it announced yesterday that, starting in May 2012, it would no longer subsidize the cost of 3-D glasses for its releases.
Understandably, the bold move has many parties concerned. After all, someone has to pay for the hordes of expensive frames.
But according to the National Association of Theater Owners, exhibitors don’t want to be the ones to do it! NATO has just issued a rather disgruntled response. Check it out below:
What do you think? Does NATO have a point here? Are you concerned that Sony’s decision to no longer pay for 3-D glasses will lead to even higher 3-D surcharges for you at the theater?
Follow Grady on Twitter: @EWGradySmith
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