Adam Levine don’t need no stinkin’ MTV to score a chart-topping hit.
When “Moves Like Jagger,” Maroon 5’s collaboration with Christina Aguilera, surfaced a few weeks ago, it seemed like the perfect way to capitalize on the success of The Voice, bringing together two of the hit singing competition’s coaches and giving them a sharp groove produced by Shellback (Britney Spears’ “If U Seek Amy”) and Benny Blanco (Katy Perry’s “California Gurls”).
The combination paid off: After four weeks on the chart, “Moves Like Jagger” has ascended to the top spot on the Billboard Hot 100. The single has also provided a boost for Hands All Over, the under-performing Maroon album that dropped last year but has been reissued with a handful of extra tracks (including “Moves Like Jagger”). After falling into the lower echelons of the album chart, it’s back up in the top 30 this week and promises to continue climbing on the back of the chart-topper.
“Moves Like Jagger” is part of an interesting trend of late-blooming singles that have breathed new life into dormant albums. Though she didn’t necessarily need the boost, Beyoncé tapped Lady Gaga to augment the I Am … Sasha Fierce track “Video Phone” for the release of the deluxe edition of that album, which gave it an extra few months (and also that awesome video).
And remember when Shakira scored a hit with “Hips Don’t Lie” and you had to buy the rerelease of Oral Fixation Vol. 2—because the song wasn’t immediately available as a standalone single—to get it? That was a true comeback; that album ended up going nearly double platinum after “Hips Don’t Lie” became a runaway smash.
Album buyers may cry foul because they invested in the album in the beginning and don’t get automatic access to a hit, but it’s a pretty good gamble for bands looking to keep the heat on albums that otherwise might be fading.
Can you think of other instances where this occurred? Does it seem like fair play to you? Sound off in the comments below!
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