VMA ratings: Biggest MTV audience ever
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Lady Gaga is going to have to host the show next year to top this. MTV’s annual Video Music Awards just scored its biggest audience ever last night — 12.4 million viewers.
Not only are those record-setting numbers for the VMAs, but last night’s show was also the most-watched single telecast in MTV’s history. The viewership is up 9 percent from last year’s show and stands as the most-watched non-sports cable telecast of the year (VMA winners and losers here).
UPDATE: Jersey Shore, which served as a lead in (recap here), netted a good — but not record setting — 8 million viewers. The pilot preview of I Want My Pants Back (exclusive trailer here) landed 5.1 million viewers after the show — though quite a drop off from the VMAs, that’s still a strong sampling for MTV, especially for a scripted show. The comedy is set to debut Jan. 2012.