By Aly Semigran
Updated August 11, 2011 at 10:58 PM EDT

In the vast landscape of worthy celebrity charities and foundations, it’s hard to stand out among the rest and make the world pay attention to your cause. Just ask Ben Stiller. The funnyman recently ran into the issue of having a wonderful charity for a very important cause (providing educational opportunities to the children of Haiti), but without a memorable name that would make people want to open their hearts and their purse strings.

Alas, after shooting around a few potential ideas (I personally think The Ben Cross, No Child Left Ben-hind, and Touched By A Ben-Gel were all very viable options) the Tower Heist star settled on a keeper: The Jennifer Aniston Foundation!

As Stiller puts it, “[It] just seemed like more people would go to that.” Check out the full clip below and watch as Stiller further explains his foundation (well, foundations, if you include the Derek Zoolander Center For Kids Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too) and Aniston finds out she’s just unknowingly become the name and face for her own charity. Then, be sure to visit No, really!

Have you donated to The Stiller Jennifer Aniston Foundation yet?

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