Giant metal rainbow to bring 'the sense of optimism' closer to Los Angeles, but still just out of reach
The U.S. has finally decided to do something about the St. Louis Arch’s fatal flaw: not being colorful enough. Congratulations, country! Sony Pictures has obtained approval to construct a 94-by-188-foot rainbow near an entrance to its studio lot. Built to fulfill Culver City’s Art in Public Places requirement, the $1.5 million structure will be a nod to the rainbow imagined in The Wizard of Oz — which filmed there — but more generally, it will serve to infuse people with “the sense of optimism and well-being associated with rainbows in general.” Shiny, happy, people, laughing. They’ll be everywhere! Until they glance away and realize that real rainbows aren’t real and that’s not a jauntily jigging leprechaun on the other side of the artificial rainbow. It’s a bum.
I’m still obsessed with it, though. Anything that makes reality look more like imagination or a Sarah Silverman cough syrup hallucination (definitely click that if you’re in a weird mood) is something I support. Would you totally drive by this thing in early 2012 and make wishes and ask “What does it mean?” like I am going to? And did Sony miss the mark completely by not making this a DOUBLE RAINBOW?